User experience design is a human-first way of designing products. Don Norman, a cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy, is credited with coining the term “user experience” in the late 1990s. Here’s how he describes it:
“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
– Don Norman, Cognitive Scientist & User Experience Architect
Clear, right? Well you might note immediately that despite what I implied in the introduction, the definition has no reference to tech, no mention of digital, and doesn’t tell us all that much about what a UX designer actually does. But like all professions, it’s impossible to distill the process from just a few words.
Still, Don Norman’s definition tells us that, regardless of its medium plenty of non-digital UX (and there’s lots out there!) UX Design encompasses any and all interactions between a potential or active customer and a company.
As a scientific process it could be applied to anything; street lamps, cars, Ikea shelving, and so on.
1 review for Premium Landing Template
One morning, when Gregor Samsa woke from troubled dreams, he
found himself
transformed in his
One morning, when Gregor Samsa woke from troubled dreams, he
found himself
transformed in his
Add a review
Your email address will not be published. Required fields are marked
*
